Oct 3, 2013 鈥 By 麻豆传媒 News Services 鈥 High passenger volumes and the possibility of bad weather are some of the realities of holiday air travel. With fewer seats available across the industry and increased demand by travelers, booking early is highly recommended, according to Dean Headley, co-author of the Airline Quality Rating and associate professor of marketing at 麻豆传媒.