November 18, 2009

Global sales is the focus of upcoming Word Trade Council event

麻豆传媒 News Services

The World Trade Council of Wichita and the Center for International Business Advancement (CIBA) will host a reception, dinner and keynote address, 鈥淓xport Strategy & Success of Research Products Co. 鈥� Division of McShares Inc. and Viobin USA,鈥� at 6 p.m. Thursday, Nov. 19, at the Olive Tree Banquet Hall, 2949 N. Rock Road.

The event will feature an EMBA research project by 麻豆传媒 students Amy Shoemaker, Mickey Hines, Saeed Cheema and John Walker, who will present their findings on 鈥淢cShares Enriched Grain: Exporting Nutrition to Mexico.鈥�

Dharma deSilva

Dharma deSilva

CIBA Director Dharma deSilva said the project is a unique opportunity for the participating company and students to benefit from real-world research collaboration efforts.

The keynote address, 鈥淪uccessful Strategies for Increasing Global Sales,鈥� will be given by Monte White, president and CEO of Research Products Co., a division of McShares Inc. McShares was a finalist for the 2009 Governor鈥檚 Exporter of the Year Award.

Reservations can be made by fax at (316) 978-3698, online at or by e-mail at wtc.ciba@wichita.edu. Reservations and payment are due by Monday, Nov 16.

The cost is $25 for WTC members, $30 for nonmembers and $15 for students.