The Radio Research Consortium released summer 2008 Arbitron Rankings, placing Wichita State鈥檚 public radio station KMUW 89.1 Wichita Public Radio once again in the top 30 of nearly 800 public radio stations.
KMUW achieved the 21st largest market share, an average quarter hour share of 3.8 for listeners 12 and older. In addition, KMUW was 30th in the nationwide Cume Rating (cumulative weekly audience rating of 7.5 in the same survey period.)
The Arbitron data estimates confirm that KMUW once again stands in the top 5 percent of public radio stations throughout the nation for the third time in the past four national ranking periods.
鈥淭his national ranking shows that Wichita is a community that cares about public radio,鈥� said Mark McCain, KMUW general manager. 鈥淎nd it shows that KMUW is filling a local need, on par with some of the top performing stations across the country. We鈥檝e been in the top 30 several times since our first appearance in 2002, so this is a reflection of a consistent, high-quality program service.鈥�
KMUW is a trusted source of local, national and world news, providing its audience with a broad discussion of ideas and a distinctive blend of diverse music and entertainment while operating as a significant public service of 麻豆传媒.
KMUW鈥檚 strategic plan lays out an action plan to support the community, businesses and the university. This has included more in-depth local news and issues coverage and involvement with the arts and cultural communities.
Radio Research Consortium is an independent, nonprofit research firm committed to providing audience data to noncommercial radio stations.