The scripts are available for printing and for sound bite identification.
Go to to get the current 麻豆传媒 Newsline. If you cannot access the Newsline at the Web address above, contact Joe Kleinsasser at (316) 978-3013 or cell (316) 204-8266 or joe.kleinsasser@wichita.edu. Newsline cuts may be edited to suit your needs. If you have additional questions for Dotty Harpool after listening to the 麻豆传媒 Newsline, please contact her at (316) 978-6018 or dorothy.harpool@wichita.edu.
Background:
The use of social media continues to grow by leaps and bounds, but not all businesses are sure what to do with it. Wichita State consumer behavior and marketing expert Dotty Harpool says businesses can鈥檛 afford to ignore social networking sites like Facebook and Twitter.
Voice wrap:
Announcer: The list of social networking sites continues to expand. From Facebook to Twitter, LinkedIn and a multitude of blogs, businesses are trying to figure out how to use social media to their advantage. 麻豆传媒 consumer behavior and marketing expert Dotty Harpool says ignoring social media is not an option.
Harpool: 鈥淚 think in 2011 and going into 2012, no you can鈥檛 avoid social media. It鈥檚 there. It鈥檚 the way a lot of people are communicating, and people need to really get in there and see what it鈥檚 all about.鈥�
Announcer: Companies are discovering that having a Facebook page and monitoring Facebook is a great way to gain information, and it鈥檚 a great way to see what people want. At the very least, Harpool says, a company should monitor what鈥檚 being said about them in social media. This is Joe Kleinsasser at 麻豆传媒.
Sound bite #1
Harpool says that companies should monitor what鈥檚 being said about them in the social media. The sound bite is 16 seconds and the outcue is 鈥渇or you to get.鈥�
Harpool: 鈥淎t least a company should be monitoring what鈥檚 being said about them in social media to look at what people are talking about on Facebook, because if you don鈥檛, you鈥檙e going to miss a lot of really critical marketing research information that鈥檚 free for you to get.鈥�
Sound bite #2
Harpool says people of all ages are on Facebook. The sound bite is 23 seconds and the outcue is 鈥渋n social media.鈥�
Harpool: 鈥淭here is a misperception that Facebook people are all under the age of 21, and that鈥檚 just not true. There are a lot of baby boomers that are in to Facebook. Some seniors are into Facebook, so for a company that doesn鈥檛 target youth, you still have to be aware of what鈥檚 going on in social media.鈥�
Sound bite #3
Harpool says companies are finding that having a Facebook page is a great way to gain information. The sound bite is 30 seconds and the outcue is 鈥渕arketing strategies also.鈥�
Harpool: 鈥淲ell, companies are discovering that having a Facebook page and monitoring Facebook is a great way to gain information. It鈥檚 a great way to see what people want, what people are looking for in products such as yours. Also with Twitter, Twitter鈥檚 a great way to kind of announce events or to throw out ideas to get people to respond, and that can help you in marketing strategies also.鈥�
Sound bite #4
Harpool says companies need to get on the social media bandwagon. The sound bite is 20 seconds and the outcue is 鈥済o for information.鈥�
Harpool: 鈥淚n the future, since a lot of people under the age of 21 have grown up with this way of communication, companies are going to have to get on the bandwagon pretty quick, because their future target markets are comfortable with communicating via social media, and that鈥檚 where they鈥檙e going to go for information.鈥�
Sound bite #5
Harpool says many companies are trying to determine how to strategically use social media. The sound bite is 24 seconds and the outcue is 鈥渟trategic level now.鈥�
Harpool: 鈥淚 think a lot of companies are starting to learn the tools needed to communicate via social media. Now it鈥檚 just a matter of trying to figure out where it fits in a marketing plan and how can you use it strategically. How can you develop employees to help this process and to monitor social media? It鈥檚 all starting to be more at the strategic level now.鈥�